Shares of Roku
have turned into one of tech's biggest battles. The streaming video platform
tumbled late last week after the company reported a larger-than-expected
quarterly loss and offered a sobering forecast for the current quarter.
The company seems to be dealing with every
Wall Street worry:
We are in an economic environment defined by
recessionary fears, inflationary pressures, rising interest rates, and ongoing
supply chain disruptions. For the second half of the year, we are forecasting
that advertising spend, particularly in the scatter market, will continue to be
negatively impacted. We also believe that consumerdiscretionary spend will
continue to moderate, pressuring both Roku TV and Roku player sales.
Shares tumbled 23% after the report. Bank
of America issued a rare double downgrade of the stock, going
from Buy to Underperform. But today, Roku was up 9%, partly because Cathie
Wood, one of tech's biggest bulls, continues to buy the stock.
Wood's ARK Innovation ETF bought 374,000
Roku shares on Friday, while selling some shares of Tesla. Roku
is ARK's No. 3 holding. Tesla remains in the No. 1 spot, with Zoom
Video at No. 2.
Cathie Wood tends to take long-term positions
and big bets. One slide in a presentation about ARK's investment case is
titled: "We Believe Disruptive Innovation Technologies Are Ready For Prime
Time" and outlines a $14 trillion market for disruption expanding to $210
trillion by 2030. Not surprisingly, ARK has been caught up in the growth
selloff in 2022. The fund is down 52% this year, though it's rallied with the
market in the last month, up 11%.
Wood's Roku buy is symbolic of choosing the
long run over the short run. In between its short-term warnings, Roku still
offers an optimistic picture:
The significant and long-term opportunity in
TV streaming is not changed by the current economic cycle. At the start of the
pandemic, ad spend slowed but ultimately rebounded as advertisers reset, and in
many case saccelerated, budgets into higher ROI [return on investment] mediums
like TV streaming. Furthermore, a significant gap remains between TV streaming
viewership and ad spend. In Q2, U.S. consumers aged 18-49 spent more than half
of theirTV time streaming while advertisers are expected to spend just 22% of
U.S. TV ad budgets on streaming in 2022. Over time, we expect this gap to close
as advertising dollars continue to follow audiences to TV streaming.
Barron's Connor Smith has much more on Roku and the growing debate about the stock here.
No comments:
Post a Comment