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As we start the New
Year, it’s important to take inventory of where you are right now with
your online marketing so you can set aggressive, yet attainable goals
for the coming year.
To help you in this
process, I put together 21 questions that need to be answered honestly
and accurately. The questions go through the 7 core stages of your
sales funnel and when you’re done you should have a clear picture of
where you need to improve.
The 7 stages of your
sales funnel we’ll walk through are:
- Traffic
- Lead
Capture
- Prospect
Follow-up
- Sales
- Product/Service
Delivery
- Upsells
- Referrals
In each stage, I’ll
provide 3 key questions (so a total of 21) for you to answer. If you’re
not sure about the answer or don’t have proper tracking in place, then
it’s absolutely critical to set up proper tracking so you can answer
these questions as quickly as possible.
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