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As Medicare Advantage
insurers gear up to compete for enrollment during the 2023 Annual
Election Period (AEP) that begins on Oct. 15, a handful of companies have
already unveiled service area expansions that are pending CMS approval.
Several of them named new territories in Texas, where some 4 million
Medicare beneficiaries reside. According to AIS's Directory of Health
Plans, more than half of Medicare beneficiaries in Texas are enrolled in
an MA plan. UnitedHealthcare has the biggest market share in the state,
followed by Humana Inc. And UnitedHealthcare has reportedly purchased the seventh-largest Texas MA plan, KelseyCare
Advantage, which is operated by KS Plan Administrators and affiliated
with medical group Kelsey-Seybold.
Continuing its growth
trajectory and a “record-breaking” AEP last year, SCAN Health
Plan on Aug. 4 said it plans to enter Texas, subject to CMS
approval. Meanwhile, Alignment Healthcare, Inc., the tech-enabled,
senior-focused startup insurer that went public last year, has plans to
expand into two new states: Florida and Texas. The insurer on June 30
said it intends to enter Clay, Duval, Manatee and Sarasota counties in
Florida, and El Paso and Hudspeth counties in Texas.
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