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Shields Brokerage Partners with Integrity to Increase
Resources for Enhanced Agent Services
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Shields Brokerage combines their strong core values with
Integrity’s expansive insurtech tools to provide expanded unparalleled
service and offerings to agents
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DALLAS –
OCTOBER 12, 2021 – Integrity
Marketing Group, LLC (“Integrity”), one of the largest independent
distributors of life, health and wealth products, today announced it has
acquired Shields
Brokerage, a distinguished independent marketing organization
(“IMO”) based in Exeter, New Hampshire. As part of the acquisition, Chris
Shields, President of Shields Brokerage, will become a Managing Partner
in Integrity. Financial terms of the transaction were not disclosed.
“We are so excited to
welcome Shields Brokerage to the Integrity Family,” expressed Bryan W.
Adams, Co-Founder and CEO of Integrity Marketing Group. “What Chris and
his team have built is truly a brokerage dedicated to serving others. By
joining Integrity, we can now provide Shields Brokerage with the
technology, tools and resources to elevate their business to even higher
levels. Integrity is going to be there to support Shields Brokerage with
IT, finance, HR, marketing and more, so Chris and his team can focus on
what they do best — helping more Americans.”
Shields Brokerage was
founded in 1981 by Chris’ mother, Joe Anne Shields, who paved the way for
the company’s success in the senior market. After joining the company in
the early ‘90s, Chris continued to build the agency by focusing on
growing strong relationships with their agents and clients. Although
Shields Brokerage started as a health and benefits brokerage, it now
offers a wider array of products to suit their clients’ broad range of
insurance needs.
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“The partnership with
Integrity allows Shields Brokerage to expand and evolve in ways we
haven’t been able to do on our own,” said Chris Shields, President of
Shields Brokerage. “Our mantra is ‘do right and do good’ — and with
Integrity, we will now be able to ‘do right and do good’ on an even
larger scale than we could have imagined. The tools that Integrity
provides allow us to do our jobs even better and help us fulfill our
promise to give our brokers the best service possible. Everything that
people know and love about Shields Brokerage will stay the same, but now
we can perform at an even higher level.”
Shields Brokerage brings
over four decades of experience to Integrity. Their industry knowledge
and wisdom will be a welcome addition to the impressive team of industry
leaders that Integrity has assembled. These platform partners include CSG
Actuarial, ThomasARTS, Deft
Research, Access
Capital, Brokers
International and Insurance
Administrative Solutions' third-party administrator, as
well as call centers Connexion
Point, SeniorCare
Benefits and Unified
Health.
Shields Brokerage will
be able to access the extensive data insights, innovative technology and
vast resources Integrity provides to all its partners. The Integrity
insurtech platform includes tools such as MedicareCENTER, proprietary
quoting and enrollment platforms, data analytics, product development,
and research and development. As part of the partnership, Shields
Brokerage can now benefit from Integrity’s shared services for
centralized business services which include IT, accounting, legal, human
resources and a full-service marketing and advertising firm.
Shields Brokerage
employees are now eligible for meaningful company ownership through the Integrity
Employee Ownership Plan.
“One of the best parts
about this partnership is the Employee Ownership Plan,” continued
Shields. “When I think about the future of Shields Brokerage, I want to
make sure my employees know they have a place here and a way to provide
for their families. Shields Brokerage employees work so hard and up until
this point it’s always been ‘my company,’ but with Integrity, I get to
share ownership with the people who helped build Shields Brokerage. It’s
now ‘our company’ — and I couldn’t be more excited to share this with my
employees!”
For more information
about Shields Brokerage’s decision to join Integrity, view a video at www.integritymarketing.com/ShieldsBrokerage.
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About
Integrity Marketing Group
Integrity Marketing
Group, headquartered in Dallas, Texas, is a leading distributor of life
and health insurance and provider of innovative solutions for wealth
management and retirement planning. Through its partner network,
Integrity helps millions of Americans protect their health and wealth
with a commitment to meet them wherever they are — in person, over the
phone and online. Integrity’s cutting-edge technology helps streamline the
insurance and financial planning experience for all stakeholders. In
addition, Integrity develops products with carrier partners and markets
them through its distribution network of agencies, brokerages and RIAs
throughout the country. Integrity’s almost 5,500 employees work with
agents and advisors across the country. For more information, visit www.integritymarketing.com.
About
Shields Brokerage
Shields Brokerage,
headquartered in Exeter, New Hampshire, has worked with hundreds of
brokers throughout New England for more than 40 years. The brokers are an
integral part of Shields Brokerage. Their professional staff offer
insurance products, which include life, Medicare, long-term care,
disability, annuities and group benefits. For more information,
visit www.shieldsbrokerage.com.
Media
Contact:
Rachel Aird, Public Relations Director
ThomasARTS
press@thomasarts.com
801-706-7005
Partnership
Inquiries:
Eric Pederson, Vice President of Business
Development
Integrity Marketing
Group
partnership@integritymarketing.com
866-650-1857
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