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Updated: March 6, 2019 by Marie Morales
You don’t always need a sales pitch in all
your digital marketing efforts to convince people to trust you. Using the right
social media marketing strategy that grows your social media presence, you can
tell your story and make a strong impression in this fast evolving social media
world.
Sales Enablement: Helping Customers Discover
Your Product
1. Using social media to sell your products
Although social media is all about awareness
and engagement, businesses can also promote their products and help customers
in the phase of product discovery.
55% of respondents who discovered a product through social
media proceeded to purchase later on. ~ Mary Meeker, Internet Trends 2018
In this report, Facebook tops the social media
channels where people find out about new products. Use this opportunity to make
it easier and faster for your audience to move down your sales funnel.
Easy-to-Digest Content, Ads, and Stories
2. Omnichannel marketing
Omni, which means ‘all or every’ is about
managing customer experience in all channels whether offline or online. The
idea is that the customer’s journey may start in one channel and move to
another seamlessly towards the end point—your product or service.
With the help of a Social Media Virtual Assistant, you can reach
and interact with your audience anytime through the use of email marketing,
online advertising, social networking, and other platforms because nobody today
shops exclusively through a single medium.
3. 24-hour stories impacts how people consume
content
Stories are visual content in a vertical format
that lasts for a day and first became popular on Snapchat and later on copied
by Instagram and Facebook.
These stories are easy to create, fun,
engaging, authentic, and don’t last long so there’s that sense of urgency to
consume them before they’re gone.
Source: bufferapp.com
This means more and more brands will use this
in-the-moment style content vs. overly produced, pre-packed content.
Currently, 400 million people are consuming Stories on
Instagram on a daily basis, while Facebook is trying to integrate Stories to
our daily routines.
4. Growing social media ad spend across
marketers
One of every four Facebook Pages now use paid advertising
as part of their social media marketing strategy.
But always consider not relying too much on
one platform, either for organic or paid growth. One recommended way to do this
is to just boost your top performing organic content.
Marketers increased social ad budgets up to 32% in 2018.
Facebook accounts for 23% of total U.S. digital ad spending.
5. Invest some time in creating great content
In our blog Why you need to hire a social media manager for your
business, we discussed how a social media VA can help you increase
conversions by sharing your content on social media.
Source: bufferapp.com
6. Join more communities through LinkedIn
Groups
LinkedIn is already making a huge push toward
becoming a connection nurturing network among executives and younger
demographics entering the workforce. It’s also constantly updating its groups
in an aim to drive more community.
LinkedIn reports that likes, comments, and shares on the
network increased more than 50%.
Engagement and Influencer Marketing
7. Love and care about your social community
Connecting with your audience, responding
quickly to customer inquiries/requests, and addressing issues are just few of
the reasons for using social media marketing.
Businesses that monitor and participate in
conversations with their followers and potential customers can expect more
loyalty form their fans and develop deeper and longer relationships.
8. Working with influencers and
micro-influencers
Working with the best influencers can be
expensive so this is where micro-influencers (ordinary digital citizens) come
in. Try tools like Mavrck, Neoreach, and Traackr to find key micro-influencers
so you can test the waters of influencer marketing on a budget.
Source: medium.com
Example: a food brand may see better results
by using a rising food blogger (micro-influencer) with 30k followers than a
celebrity chef who may ask for 20x of the budget.
Facebook Groups are a hot spot for engagement and a place to
focus social media efforts in 2019.
Social Media TV, Videos, Podcasts, and Live
Streaming
9. Highlighting video content marketing
More on social media tips for business – The
launch of IGTV by Instagram was one of the biggest social media trends of 2018.
And according to Statista, more than 50% of digital videos are now viewed on
mobile in vertical video format.
Among the top picks of marketers are: Live
video or live streaming, interactive video, short videos, and vertical videos.
Source: medium.com
10. Share authentic stories and important
moments
“Stories create a more transparent and
meaningful relationship. That means less of static updates and more
behind-the-scenes, raw, and intimate stories.” – Anna Crowe, Assistant Editor
of Search Engine Journal
Business owners will need to tell more stories
and moments that matter to the people, and not their brand. You can take your
best-performing posts and evergreen web content and create one-minute videos or
convert them to blog posts.
One-minute videos get 400 – 500% more reach on LinkedIn
compared to Facebook.
Messaging Apps, Automation, Chatbots
11. AI and automated messaging for customers
The use of Artificial Intelligence (AI) and
automated messengers for customer service support means that the expectations
about the response time are increasing. Huffington Post reported that 60% of
the Millennial population are the quickest adaptors of chatbot-based customer
experiences.
12. Understanding how people use messaging
apps
People widely use private messaging, whether
it’s simply about reaching their families or staying in touch with their
favorite brands. WhatsApp, Facebook Messenger, Viber, and WeChat hold a large
percentage of the messaging market.
Source: medium.com
13. Personalized, Private messaging, and
chatbots
Facebook Messenger and chatbots are one of the
most effective ways to reach and build audience engagement—it’s email blasting
done via messenger.
“Businesses that market via Messenger earn 60 to
80 percent open rates within the first 60 minutes.” ~ Kristi Kellogg, Founder & CEO of
Dazzling Digital
Many experts predict that by 2020, more than 80% of all
customer service interactions will be powered by AI bots.
The Importance of Trust and Transparency in
Social Media Marketing
14. Making customers comfortable in sharing
their data
Because of recent data breaches on some
platforms, building trust with your audience is now more important than ever.
Be transparent and prompt enough to update your customers on a recent change or
admitting your mistakes and working on to resolve issues.
15. Earn and keep the trust of your followers
Finally, always aim to capture the trust and
confidence of your customers every single day. With all the fake news and
privacy disasters this past year, it’s imperative that you ensure people that
their personal online privacy is in good hands.
https://virtualassistanttalent.com/15-social-media-marketing-tips-how-to-make-a-strong-impression/
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