Last Updated: March 6, 2019 by
Marie Morales
None of us is ever certain of the things to
come in every single day. Thus, as an insurance agent or broker, have you ever
thought about how you can better educate people on the importance of insurance
coverage in their lives?
More importantly, do you know the latest
Insurance Agency Marketing Trends to help you grow your insurance practice this
year? We got these eleven tips for you…
1. First of all, lay the groundwork.
The best insurance
marketing campaigns always start with a plan. It’s like a new year’s resolution
that in order to move forward, your team should regroup and dedicate a time to
map out marketing efforts for the whole year:
·
A meeting agenda for
what should be covered
·
Get the right people –
everyone who is a part of the execution or decision making aspects of your
insurance business
·
Prepare the data,
ideas, and resources to review
Questions that your
team needs to discuss:
·
Where is your
insurance agency’s marketing at a glance?
·
What do you want to
achieve – what’s the purpose of your marketing?
·
What worked and did
not work this past year?
2. Lead generation, lead nurturing, and list
building.
You already know a lead is anyone who has shown
interest in your insurance services. It could be requesting a quote or asking
more about what you can offer. Thus, lead generation and nurturing is a
systematic process of attracting and converting prospects into sales.
The purpose of this list building activity is
to develop relationships with your leads at every step of the client journey.
This will also help the prospects to be ready to buy insurance plans from you.
Clients who rceive two or more
proactive contacts from their agency per year are 10% more likely to stick with
their current agency.
3. Analyze your winning capacity.
No one wants his or her business to flunk no
matter what. The types of people who will win and achieve their goals are those
who are willing to research, listen, invest, and try new things. Working with
an Insurance Agent Virtual Assistant allows you to do just like that.
You don’t have to be a digital marketing
expert in this new generation because a VA can assist you with finding the
right prospects and creating a custom experience for your clients. You just
have to be willing to go full speed ahead and put in the work.
4. Proactively seek marketing touchpoints with
your clients.
If you constantly search for insurance
marketing ideas, you will need to come up with techniques to engage more with
your audience. To demonstrate the value and advocacy you provide as an
insurance agent, connect with your clients often times rather than just before
policy renewal periods.
Insurance Agents who average two or more contacts per year with their customers are growing 55% more than their counterparts who are not making contact with their customers.
5. Videos and SEO are important for online
presence
Many marketers recognize Search Engine
Optimization (SEO) as one of the most regularly updating components of digital
marketing. And video is still dominating the social media sphere.
You need this all to grow and maintain strong
organic traffic and page ranking results. But what if you find it hard to get
down the nitty-gritty of SEO algorithms and processes? That’s where an SEO Virtual
Assistant comes in.
An SEO VA can optimize your website pages to
have quality content, equipped with the most significant and relevant keywords,
backlinks, and improve your search ranking.
72% of people would rather use video to learn about a product
or service, and 81% have been convinced to buy a product or service by watching
a brand’s video. ~ Wyzowl survey
6. Excellent customer experience must be a
priority.
How can insurance agents adapt when many are
expecting 24/7 access to service? There are two huge resources available to
you: outsourcing to customer service centers and digital self-service options.
The majority of customer transactions are
billing and inquiry related. Thus, through customer service support agents and
online apps, clients can easily view policy documents online, report a claim,
or pay their dues.
7. People do pay attention to the weight of
testimonials.
The majority of these insurance trends revolve
around trust and authenticity—two of the most reliable factors you should
develop in order to succeed in the industry.
Online reviews and testimonials are so
powerful that prospects will effortlessly trust others’ feedback than the
information displayed by your agency.
8. Be a widespread insurance resource through
valuable content.
Blog articles are key to effective content
marketing if you wish to grow from simply an insurance agent to a proven expert
on insurance-specific issues. But if you think you can’t just set aside time to
write blogs, then hire a freelance
content writer.
Have him or her research and write about what
you know best, but keep in mind that the objective is how to create value for
your audience and not selling your services just yet. Make your clients
participate in the topics and give them what they need.
9. Selectively and strategically partner with
carriers.
Insurance agents who are more strategic about their carrier
partners and work with fewer than seven carriers have a growth rate 53% higher
than agents with more than seven carriers.
They also experience higher retention rates, higher average account premium and improved account rounding. Those agencies that go for select carriers that are committed to customer and agency needs experience greater satisfaction and results.
10. Collecting and studying social media data
for future campaigns.
Conduct an A/B testing or create an Insurance
Agency sample marketing plan to track, measure, and implement new findings for
your social presence.
For both insurance agencies and brokers,
social media can be the way to show a more caring and human side. A more
personalized customer service by being accessible for clients on Facebook or
LinkedIn, and answering promptly if someone sends you a question.
ComScore claims that close to 50% of all searches will be made
through voice search by 2020.
11. Deep understanding of your performance.
The Hanover is able to conduct a multi-year
analysis for independent agent partners in several key areas such as
perspective on how they are performing, the execution of their strategy (many
agents are surprised that their operations are not performing as they would
expect), and benchmarks against their peer agents that are best in class in
their revenue category.
Working on your insurance selling strategies
to meet your 2019 goals can be easier and more effective if you leverage the
right tools and resources. As always, move forward with the action items and
let others talk about how great you are—so you will establish trust with your
clients and eventually grow your practice/agency.
https://virtualassistanttalent.com/11-competitive-action-items-for-insurance-agents-this-new-year/
No comments:
Post a Comment