1. Create a realistic marketing plan
A 12-month marketing plan should be first on
your running small business checklist for growth so you avoid feeling lost and
overwhelmed.
• What sales
benchmarks do you need to hit and when?
• What does your sales
funnel or product marketing flow look like?
• Do you have project
plans to support each initiative?
• What distribution
channels will make it successful?
• What, events and
collaborations can increase brand awareness and sales?
• What holiday sales,
limited-time offers, and seasonal items can you include in your promotions?
• Do you have other product launches in mind?
2. Increase your
online visibility
• Create shareable and
relevant content that sparks engagement with your customers.
• Be active on social
media. Create conversations, but not overly sales oriented.
• Update your SEO
strategies. This can be time-consuming and confusing that’s why you should
invest in educating yourself first and use a marketing
virtual assistant to carry out the necessary changes.
• Reduce high webpage
bounce rates by providing exceptional user experience at all touch points.
• Make sure your
website is optimized for mobile use.
• Repurpose your
content and other evergreen images to create stimulating and share-worthy
visuals.
• Test online ads and track your spending vs.
conversion.
3. Offer competitive salary / compensation
Economists and industry analysts see a tight
labor market in 2019, and this means that business owners will continue to
compete with other employers for the best workers in their respective
industries.
One key to attracting and retaining a more
diverse workforce is to offer a compensation package based on what local and
regional competitors are offering.
4. Remote workers are
happier employees
The rise of outsourcing or remote employees is
still one of the top small business marketing trends today. There has been an
increasing demand to work whenever and wherever people want.
The use of laptops, smartphones and tablets
has paved the way to increase our mobility, allowing us to work virtually from
home or anywhere, giving us the much-needed relaxation. Even in some
industries, having the option to work remotely on flexible schedules is now an
employee requirement.
5. Technology-driven customer service support
Companies are starting to make greater
investment in offering customer service through automation and chat apps. With
this, your audience is given a more customized experience as they inquire for
details that bring them closer to what they want and need.
Another solution is to give your customers a
way for them to rent or subscribe to your products, rather than purchasing them
once. Read our post about marketing
strategy that leverage your business this year for more tips on
customer service support.
6. Clear and
consistent team communication
Creating an up-to-date and easily accessible
employee handbook will benefit both management and staff. This can include a
summary of important workplace guidelines and procedures and information about
state and federal labor law.
A handbook is a must-have for smaller
companies to avoid any employee confusion through emails and/or in-person
reminders throughout the year.
This 2019, businesses will continue to lean
increasingly on social media platforms like LinkedIn, Twitter, and Facebook to
give customer support to the places where their customers gather.
7. Greater focus on
health benefits and wellness at work
Growing your business also means taking care
of your employees. Personalized health and wellness benefits, next to salary,
are more important than ever. Business owners will need to focus more on how
they can nurture wellbeing in the workplace, combat stress, low-morale and
mental illness.
As mentioned in tip #4, flexible working is an
increasingly popular arrangement in many small businesses to help retain and
hire the best talent for their workforce.
Different generations might have different
preferences when it comes to medical options, such as chiropractic care,
vision, dental and hearing services, mindfulness classes, weight loss programs,
etc.
As you begin to align your overall online
marketing strategy with your business goals, consider whether there are any
processes or functions you can assign to remote staff via outsourcing to save
money and free up time for other important things.
Reference:
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