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You’re
minutes away from learning how to track and measure the return on
investment (ROI) from all of your digital marketing.
No
more guessing that your SEO, advertising, email marketing, social
media, and any other channel you’re investing in is generating leads
and sales. By going through the steps in this guide, you’ll be able to
pinpoint exactly which campaigns are working and which are simply
wasting your marketing dollars.
Here’s why every business owner needs to read this…
We’ve
all seen it happen — a new business launches in what seems like a prime
location, only to close just months later. Unfortunately, this is the
simple reality of business. A great location with exposure to consumers
is important, but also entirely pointless if people just walk on by.
Therein
lies the greater challenge of marketing.
Anyone
can buy exposure, but how do you turn that exposure into something
positive? And when buying exposure via digital marketing – where you
can’t literally see who’s walking in and out of your shop – how do
you even know whether your campaigns are working?
That’s where Google Analytics comes in…
Google
Analytics is a free service that gives business owners insight about how
people interact with their websites. Learn who visits your site, how
they reached your site and what they do on your site. See how long
people stay on certain pages and which pages are viewed most.
You
can also learn more about your visitors, such as which languages they
speak and whether they browse with desktop, laptop or mobile devices.
All of this information can help focus your marketing toward your
intended audiences.
Plus,
if you advertise in Google Ads, Google Analytics can help you determine
whether your ads are on the right track. By analyzing data over periods
of days, weeks or months, business owners can identify changes to be
made and new audiences to reach out to.
In
this guide, we’ll walk through a step-by-step process to set up and review
Google Analytics reports that will help you measure and improve your
digital marketing campaigns.
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