July
24, 2020 | By Carolynn
Mallozzi
Amazon Advertising has
been a crucial force in reinventing the way advertisers and agencies build
brands and drive performance. With an established foundation in e-commerce,
Amazon helps organizations of all sizes leverage creative solutions to connect
with the right audience. This has helped Amazon find, attract, and engage with
millions of brands and users worldwide.
Amazon Advertising had
reached the maximum capacity of attendees for their webinars, which restricted
access to new users. Their existing webinar platform also lacked a single,
intuitive dashboard with which to track attendee insights, forcing Amazon to
manually track metrics. The e-commerce giant needed an effective alternative to
boost its communication system and enhance the webinar experience with partner
brands and sellers.
GoToWebinar by
LogMeIn emerged as an ideal tool for Amazon Advertising’s
requirements. It has provided the retail giant with the means to engage and
interact with groups of users as large as 1,500 with minimal hassles, if any at
all. Extended product support by LogMeIn has enabled the publishing of webinar
schedules and past recordings through a dedicated GoToStage channel, which
Amazon is able to leverage for audience engagement post-webinar.
So far, the team has seen
some notable results. GoToWebinar’s integrated reporting analytics dashboard
has helped save Amazon Advertising up to 12-man hours per month and an improved
webinar experience has even positively impacted customer satisfaction scores.
“It is very important to
keep up with ever growing consumer demands and GoTo provides the perfect
solution to meet them. The constantly evolving features and in-depth analytics
that the platform provides, helped us educate over 30k advertisers in a year,”
said Raina Guha, Marketing Manager at Amazon Advertising.
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