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Heartland Retirement Group Becomes Latest to Join
Fast-Growing Integrity Marketing Group
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Integrity expands its national footprint with the
acquisition of Iowa-based Heartland in effort to provide protection
resources to more Americans
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DALLAS –
July 29, 2020 – Integrity Marketing
Group, LLC (“Integrity”), the nation’s largest independent distributor of
life and health insurance products, today announced the acquisition of
Heartland Retirement Group (“Heartland”), an insurance marketing
organization based in Iowa. As part of the transaction, Heartland’s CEO,
Tyler Lainson, will become an owner in Integrity. Financial terms of the
deal were not disclosed.
Founded in 2009,
Heartland is a full-service insurance marketing organization that has
risen to become a leader in the senior insurance market with
career-focused agents in four regional locations across the Midwest.
Heartland provides Medicare Supplement plans, Medicare Advantage, final
expense insurance, traditional life insurance, annuities, prescription
drug plans and other retirement solutions. In 2020, Heartland expects to
issue more than $50 million in paid premiums, allowing them to serve
40,000 American families.
“Heartland’s dynamic
leadership and strong core values made it a natural fit for the Integrity
family,” said Bryan W. Adams, Co-Founder and CEO of Integrity. “Tyler
understands how to keep his team energized for growth in a competitive
marketplace. Integrity’s resources will provide the traction that will
drive their growth to even greater heights!”
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“Heartland’s vision from
day one has been to be an organization for agents, built by agents. As we
look to the future, we want to do even more for our team, and Integrity
was a natural fit to help us get to the next level,” said Tyler Lainson,
CEO of Heartland. “As a part of Integrity, we can achieve so much more
while our focus remains the same: Have fun, work hard and help people.”
Joining Integrity gives
Heartland direct access to robust infrastructure and support systems, as
well as industry-leading sales, marketing and social media resources.
Heartland leaders know this partnership will allow them to put more of
their focus on the company’s recruiting and agent service.
“This is a partnership where everybody wins,” said Jim Sweeney, Managing
Partner of Integrity and Co-Founder of American Senior Benefits.
“Heartland brings a proven, successful model fueled by unbridled
enthusiasm, while Integrity brings the infrastructure, training and
mentorship that will elevate Heartland’s growth to new heights. We’re
stronger together.”
In addition, Heartland’s
employees will become immediately eligible to participate in Integrity’s
Employee Ownership Plan, which provides meaningful ownership
to all Integrity employees.
“We have always wanted
to do the right thing for the right reasons,” said Tyler Lainson, CEO of
Heartland. “And partnering with Integrity allows us to not only do the
right thing for our agents, but now our employees are rewarded with
company ownership! We are thrilled that Integrity recognizes the hard
work it takes to build an agency and even more impressed that they show
it by sharing their success with all their employees.”
“Adding Heartland as an
Integrity partner further shows that talented, ambitious individuals such
as Tyler and his team recognize the value Integrity provides to drive
their business forward,” said Steve Young, Chairman of the Board of
Integrity. “We know Heartland will be an
energetic, vibrant addition to the Integrity brand and we’re definitely a
better team with them on the roster.”
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About
Integrity Marketing Group
Integrity Marketing
Group, headquartered in Dallas, Texas, is the leading independent
distributor of life and health insurance products focused on serving
Americans. Integrity develops exclusive products with insurance carrier
partners and markets these products through its distribution network that
includes other large insurance agencies throughout the country.
Integrity’s 1,200 employees work with over 275,000 independent agents who
service more than 5 million clients. In 2020, Integrity expects to help insurance
carriers place $3 billion in new premium.
About
Heartland Retirement Group
Heartland Retirement
Group is a leading provider of health, life and final expense insurance,
as well as retirement planning. Headquartered in Des Moines, Iowa,
Heartland serves senior Americans through a network of dedicated agents,
managers and advisers across four Midwest locations. Visit www.yourhrg.com
for more information.
Media
Contact:
Rachel Aird, Public Relations Director
ThomasARTS
801-706-7005
Partnership
Inquiries:
Eric Pederson, Vice
President of Business Development
Integrity Marketing
Group
866-650-1857
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