Are you ready for your wheels to belong to someone
else?
Why it matters: The pandemic has turned routines upside down for many of us. Quick
walks from bed to desk have replaced arduous commutes. Now that many people
have gotten used to their lives being organized differently,
Mobility-as-a-Service, a platform that lets you order a mode of transport
digitally, may have its time to shine. Apparently we only have to give up the
small trio of psychological power, trust and responsibility. -- Paula
Full Story: INSEAD
Knowledge (9/14)
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