Married woman breadwinners and their spouses may have different
ideas about who's in charge of household investment decisions.
Married women who account for a majority of household income may
have tricky relationships with their spouses, and they want advisors who
understand them.
Analysts at New York Life Investments have published some data
on the “married woman breadwinner” market in a summary of results from a new
consumer survey.
The survey sample included 500 married women breadwinners ages
25 and older, and 165 of the married breadwinners’ spouses.
About 52% of the married woman breadwinners surveyed said
they’re in charge of their households’ investing. Only 8% of the spouses agreed
with the breadwinners.
Similarly, 54% of the married woman breadwinners identified
themselves as the primary point of contact for financial advisors. Just 14% of
the women’s spouses had the same view.
“In contrast, 33% of their spouses view themselves as the
primary point of contact, while 14% of married breadwinners believe that to be
the case,” according to New York Life investments.
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