According to an NFL owner and hotel executive.
By Considerable Staff • September 21, 2020
If you’re looking for work, you’ll want to tighten up your
LinkedIn profile. Think about what recruiters would be searching for when
they’re looking for someone with your skills and qualifications, and then
tailor your headline accordingly, incorporating keywords.
For example, instead of simply saying that you’re a
“financial analyst” you might write “financial analyst specializing in audit,
risk, and compliance.”
You also want to weave keywords into your summary, says
Brenda Bernstein, author of How to Write a KILLER LinkedIn Profile. You can do that by
listing your “specialties” at the bottom of the summary section, she
says.
Outreach advice
If you’re looking for a new job, you’re likely sending a lot
of cover letters or emails introducing yourself. Jonathan Tisch, co-owner of
the New York Giants and co-chairman of the board of Loews Corporation, has some
email advice.
“I learned something in my first month at Loews Hotels in
1980,” he told The New York
Times. “My boss told me that whenever you’re writing a letter
— and it applies to emails today — never start a paragraph with the
word I, because that immediately sends a message that you are more
important than the person that you’re communicating with.”
As Inc noted,
Tisch didn’t exactly stick to his own rules. His paragraph explaining why you
shouldn’t start paragraphs with I starts with I.
Rules were made to be broken, I guess.
But this advice isn’t just about your writing style. “When
you start to train your thinking about how to not use I, you become
a better writer, and it teaches you how to really think through an issue,”
Tisch added. “What are you really trying to say, and how are you going to say
it without starting the paragraph with the word I?”
So think about the needs of the position, and how you can
make life easier for the person you’re emailing.
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