When is it Better to Use Webinars for Internal Communication?
September 10, 2020 | By Lindsay Crafford
We’re
in the business of collaboration and communication, so we know there are tons
of solutions out there. But sometimes it’s tough to know what tool would work
best for the job.
Webinars
are a proven way to amplify your company’s sales and marketing efforts
but don’t think of them as a one-trick pony. They’re also great for
hosting training sessions and
even internal company communication.
But
how do you know if a webinar would be the best option for your next big
all-hands? Here’s how to tell:
You need to present to hundreds or thousands
of employees
Say
your company is having a big all-hands company meeting. Your CEO is sharing
huge news. Everyone needs to be on.
Webinars
let you connect with thousands of attendees at once. GoToWebinar offers
solutions that allow up to 5,000 attendees making webinars your best bet when
presenting to a large audience with remote employees and/or multiple offices.
You need to give a distraction-free
presentation
Meeting
solutions like GoToMeeting are designed for
collaboration and teamwork. We’re all for collaboration, but there are cases
when you just need to present information to a large group, and an email won’t
cut it.
When
you host a webinar, all attendees are automatically muted when they join so you
don’t have to worry about unwanted interruptions or background noise — no barking
dogs, thank you. Attendees can still ask questions in the chat box, and you can
unmute individual attendees if the need arises.
You need to drive engagement on a large scale
We’re
all guilty of checking emails or doing other “work” during large meetings when
we know we won’t have to speak. GoToWebinar helps you keep your audience’s attention with
interactive features and engagement monitoring.
Use
polls to ask questions that actively involve your audience in the presentation.
Or ask your audience to use the hand raise feature to respond to yes/no
questions. This kind of interaction helps keep the energy up and gives the
presenter valuable, instant feedback.
When
you’re presenting to a remote audience, it’s difficult to know if they are
listening or totally zoned out. GoToWebinar’s live engagement monitor tells you
if your audience is actually paying attention, or if they have minimized the
webinar and are on to something else. If you start to see engagement waning,
it’s time to shake things up.
You want to automate invitations and reminders
Webinars
let you automate the entire process of inviting attendees and managing
reminders. Determine the information you want to capture on registration, and
then set up automatic email reminders to go out prior to the webinar. Once
someone registers for your webinar, they can also choose to have the event
automatically added to their calendar.
You want to know who attended and if they were
paying attention
Let’s
say you have to provide vital information or training to a large group of
employees. You’d want a record of who attended this kind of meeting and who
didn’t. You might even want to test their information retention.
GoToWebinar
gives you reports on who attended and how engaged they were. Webinar reports
give you information on
·
Who attended
·
How long they stayed
in the webinar
·
If and how they
responded to poll questions
You
can even launch a survey at the end of the webinar to ask attendees anything
you want. Did they find the content useful? Did they like the format? Do they
have suggestions for improvement?
You
may even want to test their knowledge of the content that was just delivered.
You need an easy way to record and share your
presentation
GoToWebinar
lets you easily record your webinar and share it with anyone you want with a
link. Those who attended have the webinar to refer back to, and those who
couldn’t make the live event can watch the recording.
GoToWebinar
also gives you your own webinar library, where
your webinar recordings will be automatically housed. If you’re hosting regular
webinars, having one central location makes sharing even easier.
You want to pre-record your presentation
Finally,
GoToWebinar has this cool feature called Simulated Live, which lets
you pre-record your entire webinar and have it feel like a live event —
complete with polls and chat functionality. (Questions asked during a Simulated
Live webinar are emailed to webinar organizers so they can follow-up with
answers).
This
is a good alternative if your company has employees across time zones, or
employees who are traveling or who can’t make the meeting for other reasons.
So
next time you need an easy, engaging way to connect with a large group of your
coworkers, try a webinar!
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