by Paige Minemyer | Oct 20, 2020 7:05am
Cigna and MDLive have joined forces to offer
virtual wellness exams with the hope that these visits will serve as an
on-ramp for patients who rarely interact with the healthcare system.
Cigna members who undergo a virtual wellness visit will meet an
MDLive primary care physician who will review lab tests, take down family and
personal health history and identify potential health risks. MDLive
doctors will also screen for mental and behavioral health concerns.
During the visit, the physician and patient
will build an action plan for their health that includes referrals to other
sites of care as necessary.
Cynthia Zelis, M.D., chief medical officer at
MDLive, said the visits are a "first step" toward virtual primary
care.
"We know there are consumer barriers to
getting healthcare," Zelis told Fierce Healthcare. "Virtual primary
care will work in partnership with our brick and mortar colleagues to ensure
that the right level of care is given to the right conditions."
Julie McCarter, vice president of product
solutions at Cigna, told Fierce Healthcare that the program was in the works
before the COVID-19 pandemic began, and the team was forced to press pause and
pivot to address it.
However, she said, when the team returned to
work on the program, the pandemic served to underscore the value of that
effort.
"Cigna cared about this capability before
we even knew COVID-19 would invade our world the way it has," McCarter
said. "We knew this mattered as an access point."
McCarter said dozens of members signed up
for a virtual wellness visits in the first two weeks, so "early
indications" are that the platform is being well received.
Zelis said that in addition to helping bring
patients into the healthcare system, the virtual wellness visits also help make
them more comfortable with telemedicine more broadly. She said 77% of the early
adopters who scheduled a visit said it was their first time using telehealth.
"Telehealth it is proving that the
quality that can be delivered by telemedicine is equal, particularly with
health and wellness, to our brick and mortar partners," she said.
https://www.fiercehealthcare.com/payer/cigna-mdlive-team-up-to-offer-virtual-wellness-exams
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