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Title tags are the
first part of a search result snippet Google users see and you want
those tags to be related to the search terms you’re looking to rank
for. Not only does this help the search engine, but it also makes it
clear what your page or article is about.
In the above example,
you can see the search snippet’s title tag is “Pros and Cons of Social
Media Marketing | Main Street ROI.”
It’s important to
include a keyword phrase in your title tag. This can boost your
click-throughs rate because users’ eyes are drawn to the keyword phrase
they just typed into the search bar.
#2: Create Pages
for Every Service or Product Offered
Every page of your site
can be ranked by Google to make it visible to your target audience.
When you don’t have a page about a particular service or product, you
may lose out on the opportunities that come with being in the search
results for it.
Many businesses make
the mistake of creating one page that lists all of their products or
services. This means the page is much less specific than a page
dedicated to a single product or service. Google is looking to provide
the most useful pages for the people searching, so a specific page is
more likely to satisfy a user.
Check to make sure you
have a page for every service or product that you want to promote in
Google’s search results. If you don’t have a page for a particular
product or service, create one.
#3: Expand Thin
Content
Each priority page that
you want to rank higher in Google should have at least 500 words of
content. It should tell readers what the page is about, even if it’s
just a page of images and videos.
Every page of your site
should target a particular keyword phrase as well. This will increase
the chances of your site being ranked well.
#4: Add Internal
Links to Priority Pages
Priority pages are your
services or product pages, and you want to drive as much traffic as
possible to them. That’s why you should make sure to link to them from
other pages on your site, like blog posts.
For example, if you’re
a dentist and you have a blog post that talks about teeth whitening,
you should link from the blog post to your teeth whitening services
page. When someone reads your post on teeth whitening, they can easily
click through to learn more about how you can help them.
For example, in this
article, I will link to our SEO services page
because it relates to the topic.
#5: Set up a
Google My Business profile
Optimizing your
business locally is a necessity for local business owners. Start by
creating a Google My Business page, which is basically the modern-day
version of the Yellow Pages. Complete all of the sections of the
listing and use keyword phrases your target audience uses when
searching for a business like yours.
Once your Google My
Business (GMB) listing is verified and completed, be sure your website
has the same contact details on every page and that it matches what is
listed on GMB. This keeps things consistent and lets Google know it’s
accurate.
An easy way to ensure
every page has the correct information is to include it in the footer
so that it carries through across your website.
Read this article for
more GMB tips: 11 Steps to Improve Your
Local SEO.
#6: Build
Citations
Citations are mentions
of your company’s contact info, and the most common form of citations
are listings in online directories. All of these listings should match
and be complete, meaning your business contact details should be
consistent across directories. Inconsistencies can hurt your local
Google rankings.
#7: Request
Online Reviews
Reviews are not only
beneficial to people considering your services or products, but Google
considers them as well when ranking your site.
When you have clients
who say they are satisfied with their experience, ask them to leave a
review on Google, Yelp, or Facebook so they can let other people know.
Tip:
Some people don’t know how to leave online reviews. Create a page on
your site with instructions on how to leave a review with links to
where you want them published. Or, you can even send an email to repeat
customers with a link to post a review.
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