Global Consumer Confidence Hits Record High, but Regional Disparities Remain

 

Global Consumer Confidence Hits Record High, but Regional Disparities Remain   An analysis by Lynn Franco, Director, Economic Indicators and Surveys

 

 

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Global consumer confidence ticked up to another record high in the second quarter of 2021, according to The Conference Board® Global Consumer Confidence Survey, as economic activity improved, mobility restrictions were loosened, vaccines were distributed, and COVID-19 cases declined in many regions. But concerns over health, economic recovery, and job prospects remained for many consumers worldwide amid an uneven reemergence from COVID-19. The survey found that overall global consumer confidence rose slightly to 109 in Q2 2021 from 108 in Q1 (a figure above 100 is considered positive.) The global index now surpasses the 106 reading registered at the pandemic’s onset in Q1 2020 and is the highest recorded since the survey began in 2005. Confidence rose in 42 of 65 markets (65%) surveyed, with the strongest gains in regions like North America and Europe with relatively high vaccination rates. On the other hand, confidence declined in regions wrestling with new infections, low vaccine availability, and ongoing economic restrictions. For more information on the results of our Q2 2021 Global Consumer Confidence Survey, please visit our website.