Mark Cuban’s online pharmacy takes aim at price gouging with affordable generics

The Mark Cuban Cost Plus Drugs Company (MCCPDC) is a new online pharmaceutical wholesaler that cuts out prescription drug middlemen, purchasing drugs directly from manufacturers in order to provide generic brand medications to customers at a much cheaper price (often the cheapest price on the market). MCCPDC doesn’t currently accept insurance and requires its customers to pay for medication out of pocket, however, the company’s prescription drugs cost less than most insurance plans’ deductible and copay requirements. The leukemia drug Imatinib, for example, costs $47 per month compared to a whopping $9,657 retail, making the new initiative a potentially lifesaving and welcome fix to a traditionally “broken” area of America’s healthcare system. MCCPDC