Medicare Agent News: Set Your 2022 Business Goals Now

Tuesday, January 4, 2022

Set Your 2022 Business Goals Now

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So, You Set Your 2022 Goals. What’s Your Plan to Achieve Them?
Chances are, we’ve got a session to help you. Leading marketing, media and tech executives are joining us from a wide range of industries to share the insights, predictions and advice you need to take on your most daunting business goals. Keep scrolling for a glimpse at the conversations we’ll dive into, then click below to save your free virtual seat.

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A Session For Every Goal

McDonald's "fan truths" have been the basis of the brand's most recent marketing wins, helping inform go-to-market strategies for iconic work like the Famous Orders platform. Real-time feedback in the form of social insights has become one of the primary data tools in McDonald's and W+K's arsenal. Join McDonald’s Vice President of Marketing, Brand Content and Engagement JJ Healan and Wieden+Kennedy New York Group Creative Director Marques Gartrell as they uncover the ways that taking inspiration from fan truths has manifested in creativity, both in media and in a restaurant.

The metaverse is poised for rapid growth and rife with opportunities for marketers from AR and VR to NFTs and the creation of virtual worlds. Through immersive experiences and bold digital ads, brands are just scratching the surface in their capabilities to reach new generations of consumers. Join Adweek and brand leaders, including Tim Clark, Chief Digital Officer at NASCAR, as they share how they’re navigating their metaverse strategies, crafting robust online experiences for their audiences, as well as their predictions for this new frontier for marketing.

Storytelling comes with great responsibility. Navigating decisions of where and when to participate remains a tightrope as consumers scrutinize content more closely to discern what is genuine action and not woke-washing. Join Adweek as we hear from writer, activist, and comedian Baratunde Thurston who offers insights on this important topic from conversations featured in his new podcast “How to Citizen.” He’ll explore how he is using the platform to reimagine “citizen” as a verb, how we can better wield our collective power, and offer a glimpse into what the future can look like for talent as we continue to progress with deconstructing social injustices.