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If you’re considering
launching a Google Ads campaign, you may be asking yourself, “How much do I need to invest
to test this out? Is $100 enough or do I need thousands?”
It’s an important
question and I hear it all the time from prospective clients.
Unfortunately, this question is impossible to answer without further
research. For example, we need to answer the following:
- Which
keywords will you be targeting and how much do they cost per click
(CPC)?
- What
is the time frame for your test? Do you need to see results in
weeks, months, or a year?
- What
is your sales process and typical sales cycle? Do customers buy
the same day they search or does it take months before a purchase
is made?
- What
are your typical sales conversion rates?
Let’s go through an
example and, at the end, you’ll know how to estimate a reasonable test
budget for Google Ads...
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