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Tired of settling for
pages 3, 4, or 5 or lower in Google’s search rankings?
Too many business
owners don’t vie for top-shelf rankings because they’re intimidated by
the competition. And let’s face it — small business owners can’t match
the budgets and metrics of the Walmarts, Targets, and Best Buys of the
world. No matter which field you’re in, you probably have at least one
insurmountable competitor that simply exists on a different playing
field.
But here’s the thing…
Google registers more
than 3.5 billion search queries per day and more than 60% of those
searches come from mobile phones with people likely looking for local
goods and services.
Many of these folks
aren’t looking for big-box retailers; they’re looking for whatever is
closest. And according to Google’s own research, half of all people who
search for goods and services on their smartphones end up visiting
stores on the same day. That’s an insanely good return on investment
that’s on the table for any business.
Local SEO is one of the
hottest trends in marketing, and best of all, local SEO evens the
playing field between large and small businesses. It’s also just one of
many examples of how your business could benefit from a good SEO
strategy.
That said, the first
step toward success is clearing up the reasons that keep people
sidelined.
I’m going to address
the top four reasons I hear small business owners give for not
investing in SEO. And, I’m going to tell you why they’re no reason to
be afraid of investing…
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