Monday, February 27, 2023

WHAT EXACTLY IS ASMR?

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds like tapping fingertips on cork, cutting fabric and whispering into a microphone is called Autonomous Sensory Meridian Response—and it has spawned an online well-being phenomenon. But what is ASMR—and why do only some people feel it? Here's what the science says.


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