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These 'Magic Words' Make You More Influential
By
Jane Wollman Rusoff
Small shifts in wording can change the way advisors communicate,
Wharton professor Jonah Berger tells ThinkAdvisor.
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By
Jane Wollman Rusoff
Small shifts in wording can change the way advisors communicate,
Wharton professor Jonah Berger tells ThinkAdvisor.
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