"The traditional payers and
PBMs are not likely to stay quiet. They will respond as well and will continue
to evolve their models...to create better value and a significantly improved
experience for the consumer — and of course by extension to the employer."
— Jay Godla, lead partner and
principal with Strategy&, PwC's strategy consulting practice, discussing
how payers and PBMs will respond to initiatives from the Health Transformation
Alliance and the partnership of Amazon, Berkshire Hathaway and JPMorgan Chase
& Co.
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