1. You Need a “Silver Bullet”
This
belief kills marketing progress. It essentially puts you on a marketing
hamster wheel where you run from shiny object to shiny object. You’ll
feel like you’re moving your marketing forward because you’ll be
constantly implementing. However, months and even years can go by
without any real success.
Trust
me, there is no “silver bullet.” No matter what you read or hear, there
is no such thing as one tactic that solves all of your marketing
problems. The most successful marketing plans incorporate as many
different marketing tactics as possible, which leads to more stability
and ultimately more sales than any one tactic alone.
2. You Can “Set It and Forget It”
Sure,
you can “set it and forget it” like Ron Popeil, but be prepared to
eventually lose it as a marketing channel. All digital marketing
tactics are evolving almost daily, and your competition is not going to
sit still. That means you can’t ever stop learning and testing!
Even
marketing automation programs, which do technically allow you to “set
and forget,” still need to be monitored closely and adjusted over time
to ensure peak performance.
3. Your Campaign “Failed”
Finally,
there is no such thing as a “failed” campaign if you’re tracking your
results. I know that’s a big “if” and if you’re not tracking then
failure is almost inevitable. However, if you are tracking, then every
campaign is a learning experience. Some will work, some will sort of
work, and many will be duds. How you react and change course after
those duds will determine how quickly your marketing improves.
One
of my favorite quotes is from Thomas Edison when he was working to
invent the light bulb. He didn’t give up when his experiments failed.
Instead, he famously said, “I have not failed. I’ve just found 10,000
ways that won’t work.” :) That’s the same mindset you need to succeed
with marketing!
|
No comments:
Post a Comment