Nearly nine out of
ten Americans (89%) admit that talk of charitable giving will likely be missing
at this year’s holiday dinner table, finds a new survey of 2,050 U.S. adults
conducted online by The Harris Poll on behalf of Vanguard Charitable. Instead,
many Americans say they are likely to discuss family members (67%), movies/TV
shows (47%) and the once-taboo topic of politics (33%) at their holiday dinner
table this year.
“Just like holiday
traditions and charitable giving traditions can be passed from generation to
generation and from friends to friends,” says Jane Greenfield, President of
Vanguard Charitable. “Talking about the importance of giving back to others,
whether it be through time, treasure or talent, is like sparking a fire – the
more it’s talked about, the more likely it is for others to take action. It’s
the perfect time for families and friends to talk about the causes closest to
their hearts and how they support them. That’s why this year, we’re encouraging
all Americans to share how they give back.”
Key survey findings
include:
·
Charitable Giving Has No Seat: Only 11% of
Americans say they are likely to discuss the topic of charitable giving at
their holiday dinner this year.
·
Other Topics of Conversation Abound: More Americans are
likely to find themselves talking about family members (67%), current events
(48%), movies/TV shows (47%), travel/vacation (45%), relationships (44%), work
(39%), politics (33%) and books (15%) at the holiday dinner table this year.
·
Younger Americans Are More Likely to Talk Giving: Millennials (age
23-38) and Gen X (age 39-54) are more than twice as likely than Boomers (age
55-73) to say charitable giving is likely to be discussed at their holiday
dinner table this year (14% each vs. 6%).
To give charitable
giving a spot at holiday tables across America, Vanguard Charitable has
released Five Charitable Giving Conversation Starters that
anyone, young or old, can use to inspire others:
1. What causes are you
passionate about?
2. What experiences
have created these philanthropic passions?
3. Who do you look up
to for having made a significant impact on the cause or causes they care deeply
about?
4. How do you give
back to others using your time, treasure and talent?
5. What was the most
impactful giving situation you’ve been a part of? How did it improve your
life in addition to improving the lives of others?
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