NEWS PROVIDED BY Bright Health Nov
19, 2020, 09:00 ET
MINNEAPOLIS, Nov.
19, 2020 /PRNewswire/ -- Today, Bright Health Inc. announced that
former Periscope CEO Elizabeth Ross will be joining the Company as
its new Chief Marketing Officer on Monday, November 30. With nearly 30
years of experience driving growth through consumer and brand-to-brand
campaigns, Ross will oversee all of Bright Health's marketing and external
communications efforts.
"Throughout
my career, I've been drawn to brands that push the limits of traditional
industry boundaries to create a truly novel experience," said Ross.
"The consumer revolution has finally reached health care and Bright
Health's astronomical growth in its first five years demonstrates it can meet
the needs of today's empowered consumers. I'm so excited to be able to share
that story."
"At
Bright Health, we are completely rethinking health care delivery to improve the
consumer experience from end-to-end," said Mike Mikan, Bright Health
President and CEO. "With her decades of experience crafting dynamic,
consumer-centric campaigns, Liz will be a vital asset in accelerating our
growth and bringing our model to more consumers and providers across the
country."
Most
recently, Ross was CEO of Periscope, one of the nation's largest independent
advertising agencies, which she sold to Wisconsin-based printer Quad
Graphics in 2019. Prior to that, she held leadership roles at influential
international agencies, including Global CMO at IPG Mediabrands, Chief Growth
Officer at Publicis Groupe's Digitas and U.S. President at Tribal DDB. Her
previous work includes developing and communicating concepts for UnitedHealth
Care, Target, Ferrara, BASF, Cox Communications, Clorox, Pepsi-Co, Walmart and
Microsoft.
Bright
Health, Inc. and its affiliates operate in 43 markets and 13 states across the
U.S. Boasting more than $1.2 billion in annual net revenue, the
Company offers a diverse set of health plan products and everyday clinical care
delivery services to consumers. In alignment with its over 30 Care Partners,
Bright Health leverages its integrated technology platform to provide health
benefits coverage to over 200,000 members, as well as deliver high-quality
virtual and direct clinical care services to over 120,000 patients.
About Bright
Health Inc
Bright Health, Inc. is defining the
future of health care by integrating financing, care delivery and technology to
create a better performing health care experience for consumers. We offer
diversified products across the ACA marketplace and Medicare Advantage and
we'll be adding small group and employer-based plans in 2021. By aligning with
our Care Partners, we provide consumers access to personalized care teams
tailored to their individual needs. We give providers the tools they need
to optimize their practices and deliver value-based care to the patients they
serve. Driving it all is our person-centric, intelligent technology platform
which connects consumers, payers and providers with the common purpose of
lowering health care costs while improving outcomes, experience and access. We
are making health care right. Together. Learn more at www.brighthealthinc.com.
SOURCE
Bright Health
Related
Links
http://www.brighthealthinc.com
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