Everyone Starts
At The Bottom
If you've ever played a
game like Dragon Warrior, then you know that your player is initially
very weak and vulnerable. Every battle is a fight for your life, even
with the weakest of enemies. Then as you hopefully win a few battles,
your player will become stronger with better defenses as well.
The same is true with
new websites when it comes to SEO. A new website is like a weak,
vulnerable new player that is likely not going to win any battles to
reach the top of the search results page.
Therefore, one of the
major goals with your SEO campaign is to build up your website's
authority (or strength). As your domain authority increases, then
you'll be able to win more and more battles for top rankings in Google.
Shortcuts Can Be
Deadly
In Dragon Warrior,
there were many different missions that required a certain level of
experience and equipment. It was possible to attempt the missions at
any time, but you did that at your own risk. If your player wasn't
ready, then the most likely outcome was that your player would
"die" and he would be knocked down a level or two. In other
words, trying to take shortcuts would backfire and you would end up
spending more time building up what you already had gained.
Again, the same is true
with SEO. One of the more infamous Google updates, the Penguin Update,
targeted businesses that were using link building shortcuts (building
links unnaturally). For businesses that were penalized by Penguin, this
often meant that their domain authority took a severe hit. In turn,
their rankings were lost and some were back to square one after years
of work.
The More You
Play, the Faster You See Results
As I mentioned already,
I completed about 99% of the Dragon Warrior game. Who knows, I may have
even won, but I can't remember. What I do know is that I invested a LOT
of time into building up my player profile. As I continued to play and
win battles, my player grew stronger and stronger, and I was able to
buy the best armor, shield, and sword. It's not rocket science. It's
just a matter of putting in the effort.
SEO, unfortunately, is
not quite as fun as a video game. Regardless, the same principle
applies, so the more you "play," the faster you'll see
results. It's not enough to just set up, or optimize, your website for
search engines. That's like creating your player when you start a
role-playing game. Once you have your player/website ready for battle, then
it's time to invest time and effort on a regular basis until you've
built up enough strength to win the big battles.
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