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Priority Life Positions for Explosive Growth by Choosing to
Partner with Integrity Marketing Group
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Integrity’s suite of exclusive products, innovative
technology and extensive data solutions create opportunity for maximizing
agency expansion
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DALLAS –
February 2, 2021 – Integrity
Marketing Group, LLC (“Integrity”), the nation’s largest independent
distributor of life and health insurance products, today announced it has
acquired Priority Life Insurance Group (“Priority Life”), an insurance
marketing organization (IMO) based in Boca Raton, Florida. As part of the
transaction, Nick Ayala, President of Priority Life, will become a
Managing Partner at Integrity. Financial terms of the transaction were
not disclosed.
Priority Life has
experienced rapid growth since Ayala founded the company, providing life
insurance products to consumers through agents located in nearly every
state. The company placed over $28 million in annual paid premium in
2020, serving more than 40,000 Americans.
“Nick brings a strong
background in lead generation, so he understands how access to the right
data is essential to grow a business today,” said Bryan W. Adams,
Co-Founder and CEO of Integrity Marketing Group. “Integrity’s platform
brings not only cutting-edge technology, but also resources and products
exclusive to our partners. Adding these tools to his arsenal will ensure
Priority Life’s growth continues at its phenomenal pace. Nick is a true
team player and his energy will strengthen the Integrity family.”
“Integrity has a
commitment to innovation that attracted me immediately,” explained Nick
Ayala, President of Priority Life. “We’ve experienced such rapid
expansion that we realized we needed more infrastructure and technology
to facilitate our goals. Partnering with Integrity gives us both, as well
as connection with the incredible industry leaders who are part of the
Integrity partner network. It is life-changing and humbling to now call
myself a partner with so many industry legends. The opportunities in
front of us are nothing less than thrilling.”
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Priority Life now will
have access to Integrity’s full platform of proprietary technology and
business functions, which includes CRM, research and development, data
solutions, accounting, human resources, product development and
marketing. All partners within the Integrity partner network have access
to strategies and best practices iterated by icons who have shaped the
insurance industry through decades of experience. In addition, Priority
Life can now offer its employees meaningful company ownership through the
Integrity
Employee Ownership Plan.
“When Nick decides to do
something, he goes in 100 percent and his attitude about Integrity is no
different,” said Shawn Meaike, Managing Partner of Integrity and
President of Family First Life. “He is an incredibly hard worker and it
has paid off in the growth of his business. His team has already made
strides, but this partnership will take his business to a level he could
not achieve on his own. It allows him to reach more families, better
serve agents and help his employees achieve ownership. This partnership
is truly a strong move for everyone.”
“Priority Life is one of
the fastest growing agencies we’ve ever seen,” shared Andrew Taylor,
Managing Partner of Integrity and President of Taylor Financial. “With
this partnership, they are now going to benefit from the ‘Integrity
Effect,’ which we know will amplify their expansion faster than they
could ever achieve on their own. Integrity’s expansive platform support
allows partners the time to focus on what’s most important for driving
their core business objectives while Integrity handles the rest.”
For more information
about Priority Life’s partnership with Integrity, view a video at www.integritymarketing.com/PriorityLife.
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About Integrity Marketing Group
Integrity Marketing
Group, headquartered in Dallas, Texas, is the leading independent
distributor of life and health insurance products focused on meeting
Americans wherever they are — in person, over the phone and online.
Integrity is innovating insurance by developing cutting-edge technology
designed to simplify and streamline the healthcare experience for
everyone. In addition, Integrity develops exclusive products with
insurance carrier partners and markets these products through its
distribution network that includes other large insurance agencies
throughout the country. Integrity’s almost 5,000 employees work with over
325,000 independent agents who service more than seven million clients
annually. In 2021, Integrity expects to help insurance carriers place
over $3.5 billion in new premium. For more information, visit www.integritymarketing.com.
About
Priority Life Insurance Group
Priority Life,
headquartered in Boca Raton, Florida, is one of the fastest growing life
insurance agencies in the final expense, life insurance and mortgage
protection space. Priority Life takes pride in the number of families
they protect and their agent force who is fiercely committed to putting
families first. In 2020, they served more than 40,000 Americans with over
$28 million in premium. For more information on their commitment to
excellence, visit www.prioritylifegroup.com.
Media Contact:
Rachel
Aird, Public Relations Director
ThomasARTS
press@thomasarts.com
801-706-7005
Partnership Inquiries:
Eric
Pederson, Vice President of Business Development
Integrity
Marketing Group
eric.pederson@integritymarketing.com
866-650-1857
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