Thursday, July 1, 2021

Cigna Doubles Down on Incentives to Spur Biosimilar Adoption

by Leslie Small

Cigna Corp. revealed in a recent press release that starting in July, it "will offer all eligible customers the option to receive a one-time $500 debit card for health care services and products if they decide to switch to a biosimilar or another preferred medication." The insurer also gave preferred status on its formularies to two approved biosimilars for Janssen's immunosuppressive drug Remicade (infliximab), Avsola and Inflectra.

Background:

  • The new "Shared Savings Program" comes months after the American Journal of Managed Care obtained a letter sent to providers by the insurer, stating that patients could receive a $500 debit card if they switch from Novartis’ Cosentyx (secukinumab) to Eli Lilly & Co.'s Taltz (ixekizumab) or an older biologic before Aug. 31 and then refill the prescription before Dec. 31.
  • At the time, Taltz was already preferred over Cosentyx on most of Cigna's 2021 formularies, "so the $500 card program may have been a signal that Cigna didn't feel that their traditional utilization management tools were as effective at migrating existing patients to a preferred drug when it comes to these chronic drugs," says Omar Hafez, managing director at Avalere Health.

Expert's view:

  • According to Hafez, patient preferences as well as "continuity of care/non-medical switching/step therapy laws" are all barriers to moving patients from their existing biologics, "but the $500 card could help convince some patients to switch on their own, partially neutralizing these barriers."
  • "The fact that Cigna is rolling this out to the infliximabs could be a sign that Cigna was pleased with the results of [the Taltz/Cosentyx] program and is trying to replicate it in a physician administered drug setting," Hafez says.

From Health Plan Weekly

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