1. SEO works.
This is a fairly
straightforward reason, but it’s completely true. As of today, Google processes more than
3.5 billion searches per day. With that kind of search
volume, there’s no debating that ranking in Google’s search results
offers a valuable opportunity to get more traffic to your business’s
website.
This is very important
because traffic equals leads and leads turn into sales.
By investing in SEO and
raising your rankings in Google you’ll send more traffic to your
website which can generate more leads and sales for your business.
2. Because of
mobile, SEO is becoming even more important for small businesses.
Gone are the days where
people needed to wait until they got home and in front of a computer to
look something up online. With mobile searches now surpassing desktop,
more people than ever are doing research on the go. This is great for
small businesses because it means that people are searching for things
at the exact time that they need them and are ready to make a purchase.
For example, let’s say
someone is on a business trip in your area and walking around town when
they decide they’re in the mood for a coffee. All this person has to do
is type “coffee shop near me” into their mobile browser and they’ll
find all of the local results. For a smaller local coffee shop, this
creates an opportunity to rank in their area over big-name coffee shops
like Starbucks and Dunkin’ Donuts. That means people can find not only
find them online but also find them on foot in real-time.
By investing in Local
SEO you’re putting your small business on the radar of people who are
your ideal customers and are ready to make a purchasing decision
quickly.
Learn more: Beginner’s Guide to Local
SEO: 5 Steps to Improve Your Google Rankings
3. Higher search
engine rankings give your business credibility.
What do you do when
you’re considering making a purchase online or in-store? For most
people, the answer is research.
Most web users — as
high as 80% in some studies — look past paid ads and focus solely on
organic search results. That means that when someone is doing research
for a product or service, they are much more likely to be pre-sold on
your business if you rank highly in Google’s organic search results.
Plus, in order for you to rank highly, your website will have relevant
content, which will help to drive sales once someone clicks through to
your site.
Having a high ranking
means that Google and other searchers have found your website to be
relevant. This builds trust and authority for your business gives
consumers a positive feeling towards your business before they even
start searching around your site.
4. Rankings can
change fast, and your competition knows it.
SEO is an ongoing
process and the more you invest in it, the greater it will be. This is
a good thing on many levels.
If your website is
already ranking highly in search results that’s great — but it means
you need to continue to invest in SEO in order to stay there. With
everyone vying for those top spots, your competitors are going to
invest in SEO, and if they do and you don’t, they can start to outrank
you.
If you’re not currently
ranking highly in search results, you still have an opportunity to rise
up. By investing in a sound SEO strategy and using smart tactics, you
may be able to start outranking your competition and driving more
traffic to your website.
Ranking #1 is a
constant race to the finish line, and whoever trains the hardest and
runs the fastest will get there first.
5. SEO is not
going anywhere.
Consumers used to learn
about products mostly through advertisements on the radio, television,
and print ads. People also used to make purchasing decisions in stores
and look for service providers in the phone books.
While some people may
long to go back to those “simpler” days, the reality is it’s not going
to happen.
Online shopping and
searching are not only here to stay, but these trends also going to
keep growing and evolving, and that means SEO will continue to change
as well. It’s important to start investing in SEO sooner vs later so
you set your business up for success in the future.
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