In
recent years, Humana Inc. has piloted loneliness interventions as part of its "Bold Goal" initiative. And two population health
executives from the company tell AIS Health that addressing senior loneliness
isn’t as simple as offering a one-size-fits-all benefit and that it takes time
to first study and understand the impact and prevalence of loneliness in your
own membership before developing strategies that will work for different people.
Conducting
its own research in partnership with the Robert Wood Johnson Foundation, Humana
found that social isolation and loneliness ranked as the No. 1 most impactful
social determinant of health as it relates to Healthy Days, a metric developed by
the U.S. Centers for Disease Control and Prevention that Humana uses to track
and measure population health.
According
to Caraline Coats, vice president for Bold Goal and population health strategy
with Humana, the insurer built a predictive model to determine where members
are most lonely or severely lonely, where to deploy pilots in the most
impactful way, and how to segment and target interventions at different groups.
Andrew
Renda, M.D., corporate strategy director with Humana's population health
segment, says the insurer is encouraged by the early results of those
interventions and as it evaluates how to expand them further or create others,
has approached it in two ways:
(1)
Looking for stand-alone interventions that it can pilot and scale up.
(2)
Looking for ways to integrate loneliness strategies within its current clinical
operating model.
Humana
has also created public-facing tools to help educate patients and make it
easier for physicians to implement loneliness screenings in their practices.
From RADAR on Medicare Advantage
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