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Fierce Healthcare
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Consumers are largely unaware of the extent to which their
health plans can access data about their online shopping, social media or
streaming habits, a new survey shows. MITRE and The Harris Poll surveyed more
than 2,000 adults in June, and found that just 11% believe their health plans
have access to what's known as consumer-generated data, which can be used to
build profiles of members to predict their health costs. This data is
separate from protect health data, and tracks things like online activity and
social media posts.
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Tuesday, September 1, 2020
Survey: Consumers largely unaware that insurers have access to their online data
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