"I do think, before doing
anything, some of the larger Blues will quietly go and acquire local plans that
are successful, particularly in Medicare Advantage, and do things like that
versus directly picking on their brethren on national accounts."
— Jay Godla, a partner at Strategy&, PwC's strategy consulting practice, talked with AIS's Health Plan Weekly about the Blue Cross and Blue Shield Association's tentative antitrust settlement, and how it could impact Blues' business strategies moving forward.
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