Integrity Expands in the Southwestern United States with the
Addition of Western Asset Protection
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Western Asset Protection expects to accelerate growth with
Integrity’s innovative technology and continue legacy of service-focused
agency
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DALLAS –
October 29, 2020 – Integrity
Marketing Group, LLC (“Integrity”),
the nation’s largest
independent distributor of life and health insurance products today
announced it has acquired Western Asset Protection, a family-owned
Insurance Marketing Organization (“IMO”) with an industry-leading focus
on service and agent retention. As part of the acquisition, Western Asset
Protection’s leadership team Mel Rose, Chairman, and Paul Rose,
President, will both become owners in Integrity. Financial terms of the
deal were not disclosed.
Four decades ago,
Western Asset Protection was initially built on Long-Term Care and
Medicare Supplement insurance. In 2005, they expanded into Medicare
Advantage insurance products and emerged as a leading brokerage firm in
the southwest with more than 2,200 agents nationwide. They have grown to
serve more than 125,000 Americans with their insurance needs, resulting
in almost $150 million in annual paid premium.
“Western Asset
Protection is a world-class organization that has a single-minded focus
on serving their agents,” said Bryan W. Adams, Co-Founder and CEO of
Integrity. “They have one of the highest retention rates in the
business—and for good reason. They already have a strong agent support
system, but as an Integrity partner, their growth is about to skyrocket.
Their agents will have access to our innovative MedicareCENTER technology
platform and our full suite of agent tools which will dramatically
increase their ability to serve more Americans than ever before."
“We looked across the
market and Integrity has everything we are looking for to scale our
growth,” shared Paul Rose. “The power of their distribution is a key
advantage in the marketplace. With Integrity, we’ll receive exclusive
product offerings. We’ll be able to leverage efficiencies, tie into more
advanced technology and speed up our ability to go to market. We can’t
wait to tap into all the tools and services they offer and see how the
‘Integrity Effect’ fuels the fire of our recruiting power.”
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Joining Integrity allows
Western Asset Protection to utilize Integrity’s broad array of partner
resources. These include IT, human resources, compliance and full-service
advertising and marketing services. Agents receive access to valuable
technology options including online quoting, enrollment and CRM
capabilities. In addition, they can now offer their employees meaningful
company ownership through the Integrity
Employee Ownership Plan.
“Integrity’s core values
are not only a statement, they are elements that they've been able to
integrate,” stated Mel Rose. “No matter who you are in the company,
Integrity values you and they show that with their Employee Ownership
Plan. I’m excited that our employees are joining a much bigger family
that is committed to helping them continue to grow.”
In addition to exclusive
access to Integrity products, agent tools and resources, the Western
Asset Protection’s leadership team has the opportunity to collaborate
with industry icons through Integrity’s partner network.
“I have tremendous
respect for the partners at the Integrity table,” said Paul Rose. “I’m
looking forward to meeting at the campfire with these partners to share
best practices and learn their secret sauce. The leaders Integrity has
partnered with are legends in the industry and to collaborate with them
is a dream come true.”
To learn more about
Western Asset Protection’s decision to partner with Integrity, view a
video at www.integritymarketing.com/WesternAssetProtection.
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About Integrity Marketing Group
Integrity Marketing
Group, headquartered in Dallas, Texas, is the leading independent
distributor of life and health insurance products focused on serving
Americans. Integrity develops exclusive products with insurance carrier
partners and markets these products through its distribution network that
includes other large insurance agencies throughout the country.
Integrity’s over 1,500 employees work with more than 275,000 independent
agents who service over six million clients annually. In 2020, Integrity
expects to help insurance carriers place $3 billion in new premium. For
more information, visit www.integritymarketing.com.
About
Western Asset Protection
Western Asset Protection
is a leading field marketing organization and professional brokerage firm
headquartered in Phoenix, Arizona. They provide thousands of independent
insurance professionals access to a portfolio of strong Medicare
Supplement and Medicare Advantage products, proprietary software
platforms, expert business strategies and acclaimed training nationwide.
Their strategic partnerships with national health plans empower their
team to better serve agents and improve distribution channels. For more
information, visit www.westernassetprotection.com.
Media Contact:
Rachel
Aird, Public Relations Director
ThomasARTS
press@thomasarts.com
801-706-7005
Partnership Inquiries:
Eric
Pederson, Vice President of Business Development
Integrity
Marketing Group
eric.pederson@integritymarketing.com
866-650-1857
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