October 06, 2020 09:00 AM Eastern Daylight Time
OMAHA, Neb.--(BUSINESS WIRE)--Community
Care Health Plan of Nebraska, Inc. (dba WellCare of Nebraska), which is an
Anthem Inc. company and leading managed care provider of health benefits for
Nebraska’s Heritage Health Medicaid program, along with Blue Cross and Blue
Shield of Nebraska (BCBSNE), the largest health insurer in Nebraska, have
received approval to enter into an alliance to collaboratively serve Medicaid
beneficiaries across the state.
The Nebraska
#HeritageHealth #Medicaid plan currently known as WellCare will be renamed
Healthy Blue on Jan. 1, 2021. Member's benefits and services will remain the
same.
In support of this venture, the Nebraska health plan known as
WellCare will be rebranded as Healthy Blue to reflect the strength of its new
alliance with BCBSNE, as well as to extend brand stability and recognition of
the Blue Cross and Blue Shield name to its Heritage Health Medicaid members.
This name change will take effect on Jan. 1, 2021.
“Through this joint venture, we are bringing together
proficiency in building best-in-class Medicaid programs with expertise that
comes from being the state’s oldest and largest health insurer,” said Tim
Meyers, health plan president. “We both have a shared interest in addressing
the unique needs of Nebraska’s Medicaid beneficiaries and alleviating
Nebraska’s most pressing health issues. Through our shared mission, we are
confident that we will succeed in building healthier, stronger communities
across our state.”
Approximately 83,000 health plan members, who participate in the
state’s Heritage Health Medicaid program, will be notified through the mail to
inform them of the change to their health plan’s name. Members should expect to
receive new Healthy Blue member ID cards with the Blue Cross and Blue Shield
logo before January 1, 2021. Existing WellCare of Nebraska member ID cards
should be used through the end of 2020.
Members will also continue to receive the same healthcare
benefits and have access to their established primary care providers,
specialists and care centers. This rebrand will not have any impact on BCBSNE
health plan members or providers.
“We have been here for millions of Nebraskans throughout their
health journeys and believe that ensuring care access and equity is fundamental
to the health and well-being of our communities,” said Steve Grandfield,
president and chief executive officer of BCBSNE. “In collaboration with a
fellow industry leader, we look forward to equipping more people across our
state with the power and peace of mind a Blue card provides.”
When the name change takes effect on Jan. 1, 2021, the current
member website will be redirected to a new Healthy Blue website, and members
should begin using the new customer service phone numbers printed on their
Healthy Blue ID cards. Current members who do not receive their new Healthy
Blue ID cards by Jan. 1, or those who have questions may contact member
services at 855-599-3811 (TTY 877-247-6272), Monday – Friday, 8:00 a.m. – 5:00
p.m. CST, or visit myhealthybluene.com.
About Community Health Plan of Nebraska, Inc.
Community Care Health Plan of Nebraska, Inc. (“CCHPN”), an
Anthem Inc. company that is formally known as WellCare of Nebraska, Inc., is a
managed healthcare provider committed to serving those who need it most. CCHPN
recognizes the challenges low-income and underserved individuals face, and
tailors its programs such that health plan members are assured care that is not
only accessible, but also accountable, comprehensive, integrated and
patient-centered. CCHPN provides ongoing community relations and outreach to
encourage members to become active participants in their healthcare. Also,
through health education programs, members are empowered to choose and sustain
healthy lifestyles. CCHPN provides coverage for all Heritage Health Medicaid
programs, including CHIP and Medicaid Expansion. To learn more about CCHPN,
visit myhealthybluene.com.
About Blue Cross and Blue Shield of Nebraska
Blue Cross and Blue Shield of Nebraska has been serving
Nebraskans for over 80 years. BCBSNE is part of a mutual health insurance
holding company structure committed to providing stability and security to
Nebraska families and is leading the way in supporting patient-focused care.
BCBSNE is the state's largest health insurance company, and the only one
headquartered in Nebraska. As an independent licensee of the Blue Cross and
Blue Shield Association, BCBSNE represents the nation’s most experienced health
insurance brands that collectively cover one in three Americans. For more
information about the company, visit NebraskaBlue.com.
Contacts
Denise Malecki, Public Relations Director
Phone: 813-399-0364
Email: dionisia.malecki@anthem.com
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