"What I think the backlash
shows is that insurers start from a challenging position when it comes to
consumer perception, and anecdotes, when magnified by those who have an
incentive to oppose a particular policy, can quickly move public opinion."
— Ari Gottlieb, a principal with the health care consulting firm
A2 Strategy Group, talked with AIS's Health
Plan Weekly about UnitedHealthcare's decision to put its new
emergency claims policy on the backburner, and how the insurer could have made
it work.
Subscribers may read the Health Plan Weekly article in which this quote appeared online. Learn more about subscribing to AIS Health's publications.
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