“Transparency in the prices of
health care services is always a good thing—but finding the prices of drugs is
generally easier for patients to find than other health care services that they
get. What patients are most interested in is what they personally will pay, and
this ruling does not help them.”
— Lisa Kennedy, Ph.D., chief economist at
Epiphany, talked with AIS’s Radar on Specialty Pharmacy about the challenges
consumers might face under HHS’s proposed rule that prices of prescription
drugs be included in television ads.
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