By Leslie Small
While the Affordable Care
Act (ACA) exchange market appears to be stabilizing, enrollment in 2019 ACA
plans decreased slightly compared with 2018. And, starting in 2017, the Trump
administration drastically cut ACA advertising and outreach funding.
Taken together, those
events appear to have spurred some insurers to launch efforts aimed at ginning
up enrollment.
For example, Health Care
Service Corp. (HCSC) recently unveiled a campaign — called "Be
Covered" — that will provide civic associations, schools, places of
worship and community leaders with educational materials and other resources to
help uninsured and underinsured people navigate the enrollment process. The
insurer is also holding events aimed at educating the public about health
insurance and preventive care, and offering wellness screenings, family
activities and healthy food giveaways.
HCSC-owned Blue Cross and
Blue Shield of Texas is taking a lead role in the campaign, as it serves a
state that has the highest uninsured rate in the country.
"What we know very
clearly is a lot of people — who are actually eligible for that coverage, and
who could even be eligible for coverage that's significantly subsidized — don’t
sign up. At the very least, we need to make sure people understand that if
they're eligible, they need to sign up for it," says Paul Hain, M.D.,
chief medical officer and divisional senior vice president of market delivery
for the Texas Blues plan.
In New York City, Centene
Corp.-owned Fidelis Care is bringing its enrollment efforts to people's
doorsteps. The health plan on Nov. 4 unveiled an expanded and rebranded fleet
of "mobile outreach centers" as part of its StreetSide RV program.
In more than 39 locations
across the New York metropolitan area and Long Island, individuals can apply
for or renew coverage individual market and Medicare Advantage coverage, plus
have their insurance questions answered, according to a press release from the
health plan.
From Health Plan Weekly
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