“Collect and understand that
data and then profile that with the rest of your membership. And do an
analysis. If you haven’t engaged the member and they’re not utilizing their
benefits, they could most likely be a switcher.”
— Diane
Hollie, vice president of sales, marketing & strategy with Gorman Health
Group, spoke with AIS’s RADAR
on Medicare Advantage about how MA organizations can identify if
their members are likely to switch plans during the Open Enrollment Period in
January, and how to prevent this.
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