By Larry Kim
Today,
I’m going to show you how to automatically grow your email list using your MobileMonkey
chatbot in two steps.
I got an
email the other day asking about this:
It’s a
great question. Using a website form to collect emails usually results in a
conversion rate between 1% and 10%, and the average website conversion rate is
4%.
If you
think this is the best you can do with your marketing automation tools, you’re
living in donkey denial land.
Instead,
use a chatbot to capture emails and see your email capture conversion rate
increase to as high as the unicorn flies: 100% of impressions!
You’ll be
able to collect new emails with a bot and send email addresses straight to your
email marketing platform instantly:
Experience
the email capture chatbot we create in this
tutorial for yourself.
First up,
you’ll need to create the chatbot that you’ll use to collect email addresses
from your audience.
Start by creating your free MobileMonkey
account here if you haven’t already.
You can
learn the basics of how to build a bot for
business in this guide. Or jump straight ahead to the advanced
chatbot integrations below…
In
MobileMonkey, go to Chatbots > Dialogues from the left menu.
What is a
chatbot dialogue? A self-contained unit of chatbot conversation.
You’ll have
to decide if you want to create a new folder for this chatbot lead capture
funnel, or build this chatbot dialogue within an existing folder in your
account.
Let’s
create a new folder for the sake of clarity:
We’ll
call it “Email Capture Demo”:
Once
you’ve set up the Folder, select “Add Page” and give your new email collecting
bot dialogue a descriptive name:
It’s
always a good idea to make these things as interactive as possible, so add as
many widgets as necessary to ensure that your chatbot is engaging and awesome.
For
instance, I started the chatbot with an on-brand animated GIF, then a text
widget that introduces myself to the new contact and to set expectations and
options for the conversation:
The
simple text widget gives a single button option for continuing the
conversation.
Next,
I’ll create the money dialogue that will collect emails, which I’m naming
“Zapier Connection to Email Platform Demo Pt 2”.
You have
two options for content widgets that automatically collect emails: a quick
question widget or a chatbot form widget.
What’s
the difference?
The quick
question widget will ask one question while that chatbot form lets you ask
multiple questions and to mark the answer as a conversion that you can view in
your chatbot analytics.
Helpful
guide: 2019 Guide to Facebook
Messenger Chatbot Analytics: 10 Essential Chat Marketing KPIs.
Let’s use
the chatbot form.
Fill it
out with some catchy copy, and then select EMAIL as the user’s input type and
the “EMAIL” attribute to save the input value to the user’s lead profile:
Using the
email input type is crucial here.
When you
use email as input type, Facebook will auto-populate a button for the user to
tap with the email address connected to their Facebook account.
Automatically
providing the user with an easy-to-tap button with their email address reduces
the friction associated with lead capture and helps to increase your conversion
rate.
Here’s
what this looks like in your user’s Messenger app. Note the clickable email:
The power
of a Facebook chatbot makes it super easy to collect email addresses.
And if
they opt to give it to you, MobileMonkey will automatically save it for later
use, like we’ll use in Step 2.
Before we
move on to Step 2, connect the dialogue “Zapier Connection to Email Platform
Demo Pt 2” to the button in the dialogue “Zapier Connection to Email Platform
Demo”:
Choose to
“Take users to a new Dialogue” from this button and then choose the dialogue
from the drop down menu.
This is
how you can connect chatbot dialogues together to create a chatbot conversion
funnel.
But now
you’re ready to collect emails and save those emails to your customer profiles.
Next
let’s set up the automation to instantly send every collected email address to
your email marketing platform using Zapier integrations in MobileMonkey.
With
MobileMonkey you can automate everything to ensure you don’t manually
copy/paste each new contact into your email platform.
The
easiest way to integrate MobileMonkey to your other business platforms is using
Zapier.
Zapier is an automation
platform that makes it easy to connect all of the apps you use on a daily
basis.
So for
instance, if you use MailChimp to send out email campaigns, you can connect
MobileMonkey and MailChimp for maximum monkey power using Zapier.
We’re
going to use MailChimp in this walk-through but you can replace MailChimp with
any email marketing platform.
Helpful
resource: Getting Started with
MobileMonkey + Zapier Chatbot Integrations
To do
this you’ll need a Zapier account.
A Zapier
connection has two parts — the trigger and the action.
Start by
going to MobileMonkey > Marketing Automations > Zapier. You’ll see a list
of beautiful Zapier integration formulas waiting for you (and if you don’t see
your platform, you can always create your own).
Here’s
the MailChimp zap we need:
If this
is your first time connecting MobileMonkey to Zapier, you’ll need to use the
API key provided above to connect your MobileMonkey account.
Go ahead
and head over to the advanced editor next:
Now
you’ll have the option to assign a custom name to this Zap:
And
choose the trigger event “Connection Widget Reached.” Hit continue.
Time to
create the name of the Zap connection widget you’ll add to your chatbot
dialogue:
Moving on
to the action portion of the Zap, MailChimp is already the action app because
that’s the formula we started with in MobileMonkey.
After you
hook up your MailChimp account, you’ll have your choice of attributes in your
MobileMonkey customer profiles to choose from. Pick EMAIL from the attributes
selector:
Turn on
the Zap — now we’re cooking!
And finish
up the connection by going to your chatbot dialogue and adding the Zapier
connection you named above to the right point in the conversation funnel.
Add the
Zap Connection widget into your chatbot convo and then choose your named Zap
from the drop-down:
Now go
ahead and test the dialogue to see your email capture chatbot in action. You
should end up subscribed to the MailChimp list you connected to your bot with
Zapier.
Your
email subscribers are now automatically pulled from MobileMonkey and sent to
MailChimp, which means you can start sending those emails immediately.
You can
also use this for other popular email automation tools like Constant Contact,
iContact, and Awebber.
Now it’s
time to start pushing traffic the chatbot funnel you created in step one so
your automation can work to maximum capacity.
If you
don’t have anyone engaging with your chatbot, you’ll never be able to collect
or send those emails. So let’s briefly overview three of the top ways to do
that:
Messenger
ads, drip campaigns, and links to Messenger.
Option
1: Use Messenger Ads to convert targeted Facebook ad audiences into captured
emails.
To use a
Messenger Ad, you’ll need to start in MobileMonkey. Go to the Messenger Ads
tool and create a new ad.
Give it a
name to make sure you remember its purpose and select the chatbot Page that
starts your Messenger interaction.
Start by
selecting the Messages option when you create a new ad:
Then
you’ll fill out the standard ad set up like audience, budget, and period.
The
chatbot is activated when you go to MobileMonkey and create a new Facebook
Messenger ad:
Then
automatically sync this chatbot autoresponder to your Facebook ad:
Running
Facebook ads that send the targeted audience to your chatbot that is set up to
collect emails is a unicorn email list building tactic.
Option
2: Use your website chat to collect emails from website visitors that chat with
your bot.
You know
how you can use your chatbot as your website chat using the website chat
widget?
Well why
not ask your website visitors chatting with your bot for their email address?
Better
yet, did you know MobileMonkey has a chatbot template
that does just that?
From
Templates > View templates library you’ll find the “1-minute Lead Gen Bot”
template:
This
simple bot template asks anyone it talks to for these simple things:
·
Email address
·
Phone number
·
What they want help with
When you embed this chatbot on
your site, and take the extra steps from this tutorial to
automatically send this lead data to MailChimp, Constant Contact, iContact,
AWeber or your email platform, you’re working with a unicorn of list building.
Options
3, 4, 5 and More!
MobileMonkey’s
chatbot platform features dozens of ways you can send traffic to your chatbot with
creative entry points and strategies.
Helpful
guide: 12 Magnetic Ways to
Generate Leads with Your Facebook Bot
Use these
methods to keep building your email subscriber list with powerful chatbot
optimization.
Important Next Steps
Don’t
stop winning with the email game. Take your chatbot skills to the next level
with these free tools and guides from MobileMonkey:
·
Get started with
MobileMonkey for free! That’s zero, nada, nothing. It’s the best
deal of your life.
·
Stay in the loop on cool
new developments or other helpful bits of info with the MobileMonkey
Messenger chatbot.
·
Join the community of 30K
and growing chatbot marketing enthusiasts and get the support of marketers
growing leads with MobileMonkey bots!
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