Tuesday, November 19, 2019

Overcoming Barriers to Addressing Rural Health Disparities


The Mississippi Department of Health recommends best practices for overcoming the most common barriers to addressing social determinants of health inequities in rural areas.
November 14, 2019 - In rural Mississippi, geographic barriers and social determinants of health can get in the way of residents leading healthy lives. But connections with key community partners and a strong infrastructure for addressing social risk factors have helped the state close some of those gaps.
Rural areas of the country carry a higher burden of disease than their urban counterparts, but the residents of these remote areas often have to travel farther distances to receive high-quality care.
Over half of the population of Mississippi lives in a rural area, according to data from the United States Department of Agriculture. As a result, the state’s health department places a particular emphasis on their rural and minority populations when implementing evidence-based practices.  
“The focus of our office is around prevention and working upstream, trying to get to the root causes and address those issues so we won’t have to deal with things on the backend when it can become a bit more challenging,” Director of the Office of Preventive Health and Health Equity Victor Sutton, PhD, MPPA, told PatientEngagementHIT.com.
According to the American Community Survey, the poverty rate in Mississippi’s rural areas is 23.1 percent compared to 15.9 percent in urban areas. Nearly 20 percent of rural populations in the state do not have a high school degree compared to 13.2 percent of urban populations. These disparities are why Sutton said his department focus on upstream factors of health. 
 “We work with mayors, superintendents, principals, the health community, service providers, private doctors, community health centers, faith-based organizations, barbers, and those kinds of things,” he said. “It’s a policy systems approach working with evidence-based activities to create an environment that allows for optimal health.”  
Sutton’s office uses a Policy, Systems, and Environmental Change (PSE) framework when thinking about improving health outcomes. This method promotes leveraging policy and systems-level thinking to change the environment to promote healthy habits and accessibility. The policy component of this framework can look at state-level policy, advocating to legislators and congressmen, or local policies such as smoke-free parks.  
Regardless of the policy area of focus, the emphasis is placed on the root cause of these disparities.
“You have to work upstream. If you don’t, you’re going to deal with a lot more costs on the backend”, Sutton stressed. “Insurance providers understand that, so they need to spend more investment on the front end to keep folks healthy.”
Currently, Sutton and his team offer programs to combat a multitude of risk factors and diseases including diabetes, cancer prevention, obesity, injury prevention, school health programs, and community engagement.
 “We didn’t get here overnight,” he furthered. “We understand health is tied to education, employment, housing, and transportation. All this stuff can create an environment for healthier outcomes.”
In order to gain momentum for their programs, Sutton and his team began by building evidence that their programs and strategies were effective.
“We want to do what we know works or what has shown some evidence of working in other places. We take those programs and implement them in our communities and try to hold the fidelity of the program to be consistent,” he noted.
And to demonstrate that success, the team focused on measurement. These measurements included process measures to evaluate the reach of their programs and outcome measures to evaluate their effectiveness in changing health outcomes.
“Everything that we do, we try to evaluate. There’s really good information you can get around understanding the process and how we do things,” Sutton explained. “There’s a story to be told in that. We go as far sometimes just to see how many people we are actually reaching.”
At the other end of the spectrum, Sutton said it is important to look at outcome measures despite these being difficult to capture.
“Some of the best measures are that something did not happen,” Sutton stressed. “A lot of the work we do focuses on prevention. If we do our work right, then we find folks not in and out of the hospital.”
It is also challenging to understand if the impact on outcomes is the direct result of the work by Sutton and his team.
“We’re one cog working with our partners to improve outcomes and improve the environment so that we can make the healthy choice the optimal, easy, and affordable choice,” he observed. 
Leveraging partnerships with a variety of organizations has helped Sutton succeed in his mission. These partnerships can be community-based organizations, fellow government organizations, or faith-based organizations.
Partnerships with local schools have been particularly powerful, Sutton highlighted.
“We understand that kids spend a fair amount of time in schools. Making those environments healthy and promoting healthy policies are very important,” he noted.
He explained that schools have facilities that could be leveraged for the entire community, not just the students attending them.
“Those schools typically have gyms and tracks. Those things should be opened up to communities in the form of a shared-use agreement to provide access to folks in that particular community to promote physical activity,” Sutton continued.
Exploring these unique partnerships is one of the ways Sutton and his department have overcome two of the largest barriers to tackling health disparities in rural areas: inaccessibility of services and limited transportation.
“Access issues are real,” Sutton said. “It’s not foreign for someone to say, ‘I can’t come because I don’t have a ride.’ We have challenges around transportation.”
“There are social determinants that come into play,” Sutton furthered. “We’re trying to put these everyday evidence-based programs in place, understanding that sometimes things are not as equitable.”
Sutton is not deterred, though.
“We know there are challenges,” Sutton concluded. “What may work in Jackson may not work in Delta, let alone in another state. We understand there are differences to cultures, but we’re really excited about trying to help build the evidence.”

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