Larry
Kim November 05, 2019
Running an ecommerce business involves numerous daily tasks.
You’re actively trying to optimize product pages, add new products, remind
customers about abandoned carts, create and promote sales and coupons — and
it’s rarely reflected in your sales right away.
With everything you're juggling as a store owner, how are
you supposed to find the time or money to grow and market your business?
How Chatbots Can Help
Your Business
Chatbot marketing can
automate the majority of daily tasks that you need to keep up with. They give
you more time to expand your ecommerce marketing strategy and make more sales.
They’re also incredibly easy to build and use.
Here are a few of the ways chatbots can help your business.
1. Help Customers Find
Products
Without the help of an ecommerce chatbot, a customer has to browse
through your entire store to find the product they're searching for. And what
if they don’t know exactly what they want?
The more time a customer spends trying to find a product on
your site, the more likely they are to abandon the sales funnel. A chatbot can
expedite and simplify the shopping experience for customers by helping them
find the perfect product.
A chatbot can expedite and simplify the
shopping experience for customers by helping them find the perfect product.
Check out MobileMonkey's Facebook Messenger chatbot
capabilities to see how the process works.
2. Display Different
Products to Customers
Sometimes, a shopper doesn’t know what they want. Maybe
they’re buying a gift for someone and they don’t know where to start.
Using a chatbot in this situation is beneficial because it
will help narrow down products for the customer based on different factors,
such as price range. The customer can easily see a number of products within
their parameters and go from there.
Take LEGO's chatbot, for example:
This chatbot experience is an incredible ecommerce marketing
tool that utilizes a conversational chatbot, in this case personified as, of
course, a LEGO robot, to guide a customer through some qualifying questions and
help them find the perfect gift for a child (or adult!) in their life.
3. Process Payments
One of the most stressful parts of the online shopping
experience is checking out.
Usually, a customer has to navigate through several
different pages: entering payment information, inputting shipping and billing
addresses, and ensuring they are purchasing the right products in the desired
quantities.
With chatbots, payment processing can be done right in the
chat! A customer can even complete the entire shopping experience — finding and
purchasing a product — without leaving the chat window.
With chatbots, payment processing can be done
right in the chat!
SnapTravel, a message-based hotel booking
service, helps you find hotels over Facebook Messenger, SMS, or WhatsApp. You
can complete the entire search, select, and booking process without leaving
whatever messaging platform you're using:
4. Follow Up With
Customers
One of the biggest risks for lost ecommerce revenue is
abandoned shopping carts.
There a lot of reasons a customer may abandon their cart on
a shopping site. Maybe the prices were simply too high. Maybe the website
wanted the customer to make an account, and they weren’t interested in keeping
track of another password or deleting more emails.
Whatever the reason for cart abandonment, an ecommerce
chatbot can help to re-engage those shoppers.
Chatbots can follow up with customers by reminding them
about their abandoned carts, and even provide an option to easily complete the
purchase right within the chat.
Beyond abandoned carts, however, chatbots can be used to get
feedback from customers about previous purchases. They can also prompt customers
to complete a product or site review, which help increase sales and scale
business.
Chatbots can be used to get feedback from
customers about previous purchases.
Lastly, chatbots can be used to present Facebook Messenger
ads. These are Facebook ads with a call to action button that directs the user
to a Facebook Messenger window instead of a website.
Once you've captured a potential customer’s attention with
your ad (perhaps by offering a discount code), you can have the Facebook
Messenger chatbot ask for some information from the customer. If the customer
provides their email via chatbot, for example, you can grab that info from your
Facebook Messenger contact list and add the customer to your mailing list!
Summary
Chatbots are here to help solve your ecommerce marketing
woes. These fun little pieces of AI can generate leads, collect payment, and
act as sales assistants or personal shoppers. Best of all, they’re available
24/7 — for those who decide that they need a new bedroom set at 3 AM.
Simplify your work and life by building a chatbot for your
business.
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