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I recently reviewed a
survey we conducted, where we asked small business owners this
question: “What’s your #1 question about online marketing?“
As I combed through the
questions, I realized there was a common theme. A lot of the questions
focused on the one
thing to do, or the one
tactic to use to get the best return on investment (ROI). That is the
#1 question on business owners’ minds, whether they are just starting
out or are already running a business. So chances are very good, you
would also like to know the answer to this question.
I’ll give you a hint.
The answer is not “it depends,” and the answer is the same for B2B and
B2C businesses across every single industry...
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