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I’m sure you’ve heard
the saying, “throw spaghetti against the wall and see what sticks.”
It’s a common way to describe the process of testing many different
tactics at the same time in order to identify what works (sticks) and
what doesn’t work (falls to the floor).
It’s a nice analogy to
visualize the process of testing, and with two young children at home,
I’m sure to get some live demonstrations soon. :)
However, there’s one
problem with this saying. What happens if you try to throw uncooked or
very under-cooked spaghetti against the wall? None of it will stick!
You’ll just end up with raw spaghetti strewn across the floor.
In other words, if
you’re trying to test multiple “uncooked” marketing tactics at the same
time to see what “sticks,” then you’re going to be disappointed by the
results. To make matters worse, you’ll come to the conclusion that none
of the tactics work for your business even though they were doomed from
the start. Again, uncooked spaghetti never sticks to walls.
So what does a fully “cooked”
marketing tactic look like? Let’s take a look…
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