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Your marketing plan
will never have a big impact on your business unless you
actually use your plan.
I know that sounds
ridiculously obvious, but it’s counter to our natural tendency to “hit
and move on.” To prove this point, have you honestly reviewed your
marketing plan since you created it?
Don’t worry if you
answered no to that last question. You’re certainly not alone!
As mentioned above,
actively using your plan is counter to what we all learned in school.
Through years of elementary school, high school, and even college,
we’ve been programmed to never review our plans…
In this article, I’ll
share why we’re programmed to never review our marketing plans, and how
to fix this bad habit…
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