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Consumer demand is a critical engine of the US economy, and
the latest data from The Conference Board Consumer Confidence Survey® show
that consumer optimism is declining for the second time this year.
Expectations for future business conditions, jobs, and income dropped
dramatically as the pandemic hit in March but improved from April to June as
hopes were high for a quick reopening of the economy. However, in July and
August expectations for business conditions and jobs deteriorated once more.
Consumer expectations for income remained weak from April
onward, and now show that more consumers are pessimistic than optimistic
about their financial well-being. This increased uncertainty about income,
along with uncertainties about the evolution of the virus, the possibility
that government support will dry up, and the prospect of more job losses are
all key factors behind the decline in consumer confidence. These concerns
will likely cause consumer spending to cool in the months ahead.
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