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The ongoing COVID-19
pandemic has forced enrollment assisters and outreach workers to develop
and implement new ways of engaging with current and potential enrollees.
Ensuring children have the health care coverage they need to
receive preventive, dental, and mental health services on schedule is
crucial. To that end, CMS has developed a social media toolkit for the Children’s
Health Insurance Program (CHIP) and Medicaid (PDF, 6.6 MB,
24 pp). The toolkit provides tips on how to reach key audiences, best
practices for each social media platform, sample posts, and more.
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CMS has developed tribal-specific, customizable Connecting
Kids to Coverage campaign materials that can be obtained via the Tribal Products Ordering Page
and used in your community for outreach and enrollment assistance efforts.
The materials describe who may be eligible for Medicaid and CHIP, the
valuable health care coverage benefits these programs provide, and how to
apply. They also discuss specific protections for American Indian and
Alaska Native applicants and beneficiaries and highlight the advantages of
enrollment for families and the community.
Additionally, CMS recently hosted and recorded a webinar on continuing Medicaid
and CHIP outreach during COVID-19. The webinar highlights
the importance of creating opportunities for outreach and helping
enrollment assisters understand eligibility verification flexibilities.
As noted
in the webinar, outreach workers may want to consider partnering with food
pantries, faith-based communities, libraries, and COVID-19 testing sites to
distribute copies of the Children’s Health Checklist
(PDF, 965 KB, 2 pp), the Dental Health for Children fact
sheet (PDF, 931 KB, 2 pp), and other resources.
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