Friday, August 28, 2020

Ad agency launches video campaign to fight ageism


Los Angeles advertising agency Grace Creative released an "Age Anthem" video to fight ageism, showcasing that age is more than a number and it reflects life experiences as well as confidence. The video, which includes women ages 45 to 70, is part of a social media campaign #ageisNOTjustanumber, which urges women to "own their age" and share a video.

Full Story: Adweek (tiered subscription model) (8/27) 

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